Audience and communications review
Assess goals, audience needs, existing messages, channels, content, performance data, responsibilities, constraints, and upcoming organizational priorities.
Strategic Advisory service
Marketing and communications advice for clearer priorities and messages
Move from scattered activities to an intentional communications program. Asban helps teams decide whom they need to reach, what they need to communicate, and which channels deserve investment.
Scope and deliverables
Marketing & Communication: scope and deliverables
A typical engagement includes audience and communications review, strategy and message framework and practical action plan.
Strategy and message framework
Define objectives, priority audiences, message architecture, channel roles, editorial themes, calls to action, and meaningful measures.
Practical action plan
Sequence campaigns, content, channel improvements, research, production, governance, and budget decisions around team capacity.
Practical value
What Marketing & Communication should improve
The intended outcomes are a more focused communications program, stronger message consistency and measurable priorities. Success measures are agreed around the organization's objective.
A more focused communications program
Concentrate resources on the audiences, messages, and channels most important to organizational objectives.
Stronger message consistency
Give leadership, communications staff, partners, and service teams a shared narrative and usable message hierarchy.
Measurable priorities
Link planned activity to defined audience actions, service goals, engagement indicators, or business outcomes.
Governance and context
Governance considerations for Marketing & Communication
The advisory plan defines message owners, review and approval, spokesperson roles, cultural and community protocols, accessibility, privacy, consent, records, crisis escalation, and how performance will be reviewed.
Before you start
Common questions about Marketing & Communication
Is this a marketing campaign service?
This service establishes direction and priorities. Asban can separately support campaign strategy, media, content, design, production, and reporting once the mandate is approved.
Can the work include internal communications?
Yes. The scope can connect external communications with staff, leadership, change, recruitment, or partner communications when those audiences affect the same objective.
What information is useful at the start?
Bring organizational plans, audience research, past campaigns, analytics, budgets, channel access, brand guidance, calendars, and known approval or capacity constraints.