Search and account strategy
Keyword themes, exclusions, audience context, campaign structure, budget priorities and conversion actions documented before launch.
Digital Advertising & PPC service
Google Ads built around qualified searches and measurable actions
Asban connects search intent, campaign structure, ad copy, landing pages and conversion tracking so paid search is managed as one decision path rather than a collection of clicks.
Scope and deliverables
Google Ads & Pay-Per-Click: scope and deliverables
A typical engagement includes search and account strategy, campaign build and optimization and reporting.
Campaign build
Ads, extensions, targeting, bidding settings and landing-page recommendations configured around the approved strategy.
Optimization and reporting
Search-term review, conversion checks, budget adjustments and clear reporting on the actions that matter to the organization.
Practical value
What Google Ads & Pay-Per-Click should improve
The intended outcomes are better-qualified traffic, clearer budget decisions and a stronger path after the click. Success measures are agreed around the organization's objective.
Better-qualified traffic
Campaigns focus spend on searches that match the service, location and decision being promoted.
Clearer budget decisions
Structured conversion data helps teams see which campaigns and search themes deserve continued investment.
A stronger path after the click
Ads and landing pages use consistent language and direct visitors toward a relevant next step.
Governance and context
Governance considerations for Google Ads & Pay-Per-Click
The organization retains ownership of its advertising and analytics accounts. Access, billing roles, conversion data, consent settings and approval authority are documented, and campaign claims require client approval and supportable source information.
Before you start
Common questions about Google Ads & Pay-Per-Click
Does the advertising budget form part of Asban's service fee?
Media spend is normally paid directly to the platform through the client's account. Management scope, production needs and the working budget are documented separately.
Can Asban improve an existing Google Ads account?
Yes. Work can begin with an account, search-term, conversion and landing-page review before campaigns are restructured or expanded.
What counts as a conversion?
A conversion should represent a meaningful action such as an enquiry, registration, booking, application or purchase. Asban defines and tests those actions with the client before using them for optimization.