Retail communication plan
Products, audiences, placement, message hierarchy, required information and production constraints mapped across the customer journey.
Traditional Advertising service
Point-of-sale materials that make the next decision easier
Asban designs counter, shelf and in-store materials that help customers notice an offer, understand essential information and take the appropriate next step at the point of decision.
Scope and deliverables
Point-of-Sale Materials: scope and deliverables
A typical engagement includes retail communication plan, point-of-sale design system and production artwork.
Point-of-sale design system
Coordinated artwork for the approved mix of signs, shelf materials, cards, counter pieces, inserts or digital displays.
Production artwork
Final sizes, bleeds, colour specifications, finishing notes and editable source files prepared for the agreed suppliers.
Practical value
What Point-of-Sale Materials should improve
The intended outcomes are clearer product decisions, a more consistent retail presence and simpler future updates. Success measures are agreed around the organization's objective.
Clearer product decisions
Essential benefits, conditions and next steps are easier to understand at the moment they matter.
A more consistent retail presence
Materials follow one message and visual system across products, counters and locations.
Simpler future updates
Organized source files and repeatable layouts make approved changes easier to produce.
Governance and context
Governance considerations for Point-of-Sale Materials
Required disclosures, pricing or offer conditions, accessibility, language, image rights, cultural representation and approval roles are identified before production. The client confirms regulated product claims and legal requirements.
Before you start
Common questions about Point-of-Sale Materials
What types of point-of-sale materials can be designed?
Scope can include shelf cards, counter signs, table pieces, product inserts, window graphics, promotional cards, menu-style information and digital-screen layouts.
Can Asban adapt an existing campaign for retail use?
Yes. Existing messaging and creative can be reworked for viewing distance, available space, required information and production constraints.
Are printing and fabrication included?
Design and production files are core deliverables. Supplier quotes, print coordination and quality review can be included when requested.